As consumers come to see their pets more and more as family members, they are no longer satisfied with pet food and finished pet products that are just tasty. Pet parents want every bite to do something meaningful for their animals’ well-being. From digestion and calm behavior to joints, skin, and oral care, they are actively shopping for products that deliver measurable wellness benefits. ADM’s proprietary OutsideVoice℠ pet parent research shows this shift clearly: more than half of pet parents have recently explored new food, treat, or supplement options, and the majority say they are interested in purchasing finished pet products or supplements with benefits for their dogs and cats going forward. ... Download the issue to learn more.