Friskies has launched Certified Frisky on the Field, a promotion tied to U.S. Men's National Team (USMNT) soccer matches that will give away 1 million cans of wet cat food and donate meals to shelter cats.
Running May 31 through July 19, the program triggers a giveaway each time a USMNT player scores a goal. Friskies will post a "Certified Frisky Alert" to its Instagram (friskies) and TikTok (friskies_us) accounts within 30 minutes of a goal, during which time fans can claim a free $10 coupon for Friskies wet cat food through the MyPurina app, while supplies last. The first USMNT goal of each match also triggers a 100,000-meal donation to cats in shelters located in match cities.
U.S. Women's National Team member, lifelong soccer fan, and self-described cat grandma, Brandi Chastain.Nestlé Purina PetCare
"Soccer players and cats share the same energy — they're fearless and they do everything on their own terms," Chastain said. "If my 1999 celebration taught me anything, it's that the best moments are the ones you can't plan for and when the pure, instinctive joy just takes over. That's what Friskies is celebrating this summer."
Jason Dolan, brand director, Friskies, said as an official partner of U.S. Soccer, Friskies is going all-in on supporting the USMNT and celebrating every electric moment on the pitch with fans. "With Certified Frisky on the Field, every goal this summer is more than just a goal — it's a celebration of cat-like attitude and a win for cat lovers and cats in need, too," he said.
According to Petfood Industry's Top Pet Food Companies, Nestlé Purina PetCare manufactures several pet food and pet care products, including Dog Chow, Purina ONE, Pro Plan, Friskies and Tidy Cats.
